This weekend in a workshop I co-taught one of the attendees mentioned she was recently in a new role. She was having trouble stepping into her power for the job and was frustrated about it.
I’ve asked many powerful women if they ever had fear of stepping into their power, particularly when it came to getting on stage and speaking to a crowd. I always got the same answer back:
“My work is my passion. When I talk about my passion I lose any sense of nervousness.”
While some of us start businesses or hold jobs that we don’t always feel emotionally and spiritually tied to, the key to is to find the one aspect of the work that we feel excited about.
I watch a lot of Food Network Star, a reality show where a group of contestants compete to win a new show of their own. Having a Point of View (POV) is one of the qualities the contestants are judged on. Each contestant must stand for something, and weave that back into everything they present.
People who are great leaders, salespeople, or motivators are passionate. They are able to distill their passion for their work down to an easy to understand POV. For example politicians tend to say the same thing everywhere they go. It’s their POV, and they are known for it (remember “change you can believe in”).
While I don’t recommend you try and speak like a politician, standing for something is an important aspect of personal empowerment and branding.
Additionally, if you are building out your brand leveraging social media and content, everything you post should reflect your POV. This can be related to your mission statement, or your products, but should ultimately reflect your own personal point of view.
Understanding yourself and what attracted you to a particular role or project in the first place can help you feel more at ease when presenting to groups [or even creating a content strategy for your brand]. You don’t need to read anyone else’s script or syndicate content just because other people are doing it.
With regard to public speaking, people gravitate to presenters that emit excitement and confidence. If you start with the “why,” you will find your passion, charm and charisma will come across loud and clear.