Can you imagine a world where it was profitable to tell females they were worthy and amazing, not problems to be solved?
I’ve been thinking about doing a kickstarter project because I want to build a media company that solely focuses on developing women.
Can you imagine a world where there are media companies as big as News Corporation out there sending messages about self love, acceptance and positivity? Since I was a little girl I dreamed of a different world where this was possible.
Most of you is someone or knows someone, who has low self esteem. If there is one job in this world that is in demand, it’s guardian angels who provide inspiration, love and positive encouragement for those who need it, especially women. The violence that happens against women at home is directly correlated to the violent treatment of women by the media, and one way the media acts against women is the war on women’s bodies. Did you know 80% of women feel worse about themselves after seeing a beauty ad. And $20B is spent on beauty marketing in the US annually. That adds up to a population of women who feel like crap about themselves.
A media company? Sounds great Blake, but what does that mean?
I want to build an online magazine that isn’t apologetic about calling out these issues, and that is covered with stories by women of all ages. I want to bring more women across the age spectrum together. I want to build a social networking aspect where young girls and women can find older women who will mentor them, who can be trusted–and who are local to their area. I want to build an event portfolio as well where we host conferences and workshops across the country, bringing a new dialogue to the forefront. I want to reward girls and women to talk about their experiences, and provide an incentive for girls and women to start talking candidly about their experiences–as I feel this is what it will take to create change–one girl at a time.
All the content, events and opportunities should be free and easily accessible. Eventually if this project picks up, there is no limit to the potential when you’re making people light up. And that’s what this company will be about. Lifting women up.
I want women to share true stories about the people around them who inspire them–about when they feel fearless, when they fear vulnerable. We need more examples of women who are warriors, who have made it. Power doesn’t always show itself in a pinstripe suit. Women need to know they can stand up for themselves and break free from shame. They need to see more examples of this in the media.
Can you imagine if we started rewarding people for breaking the silence? Where they were rewarded for speaking their own truths. Where we see stories of all women in the community who are making a difference? I’d like to see women of all ages connecting across class systems and cultures. This can happen through the internet, and eventually with events and workshops.
For this media company I will need support including someone to build the website, writers, and ambassadors who tell the story of the project and put it in front of the right people. I wanted to ask you—out there—if you thought this was a kickstarter-worthy project, or one you’d personally liked to be involved in. I am not sure if this is the right thing to do, but I do know that this is the work that I feel the world needs. This is the healing that the world needs. A world of broken women is no world at all.
notice the language “Miracle Bras, A Solution for Every Problem.”
[who calls imperfect boobs problems?]
With recent articles like TV Makes Girls Feel Like Crap About Themselves, and Fashion Doesn’t Need to Make Us Feel Like Shit to Make Us Go Shopping I feel things are looking up in certain pockets of the media world.
But then when I turn on the TV or look at the magazine racks I know that this is not true. We are way behind, and if we ever try to take on the media, the beauty industry and the other forces that destroy women’s self esteem, we are going to truly have to band together. Because the smartest, strongest women I know, are working at beauty companies. Because at the end of the day I suppose we all need to bring home the bacon. But does it have to be that way?
The Advertising Shift, And Being Sneaky About Messaging
Spending on traditional advertising by the beauty industry is down, and more attention is being paid to non-traditional channels, sneakier ways to get under women’s skin and sell products. And what’s scary is how successful the industry already is–and how women are compliant and happy participants in our own destruction. I feel the gossip magazines are one of the worst offenders when it comes to destroying women’s self esteem.
In 2011, US Weekly’s circulation was 1,980,862. In 2006 People Magazine’s circulation was 3.75 million and revenue expected to top $1.5 billion. These are actual tangible paper magazines. And it’s a running joke how women devour these gossip mags as soon as possible, but it’s no joke.
Consider this quote from a blog I wrote called Why Women Feel Like Crap About Themselves.
Courtney Martin in The Christian Science Monitor:
“So many perfect girls were raised entirely without organized religion…Overlay our dearth of spiritual exploration with our excess of training in ambition..and you have a generation of godless girls…raised largely without a fundamental sense of divinity. In fact, our worth in the world has always been tied to our looks…not the amazing miracle of mere existence….’
I want to create meaning for women through modern storytelling–a new narrative around what it’s like to be a women in 2012.
So what do you think? Is this a feasible project? What are your questions, concerns, insights?